You're Not Failing at Social Media — You're Running a Business and You’re Really Busy!

Let’s talk about something I know many of you think but rarely say out loud:

"I should really post more on Instagram… but I just don’t have the time."

If you’re a naturopathic doctor, solo practitioner, or small business owner — chances are, your days are packed. You’re seeing patients, reviewing lab results, writing treatment plans, managing, and probably fielding a few urgent emails between appointments. You’re not failing at social media — you’re just busy. Really busy.

You’re Doing a Lot! 

Running a practice is a full-time job (and then some). Social media can feel like a second one — and honestly, it kind of is. So no, you’re not behind. You’re not missing the mark. You’re just focusing on your patients — and that’s something to be proud of.

Let’s remove the guilt and pressure that comes with not posting daily or skipping the latest trend. That doesn’t make you invisible.

Not Posting Every Day Doesn’t Mean Your Content Isn’t Working

It’s easy to assume your content isn’t landing if it’s not getting a ton of likes or comments. But here’s the thing: most clients don’t engage publicly. They watch. They read. They click your link. And when they’re ready — they book.

Your content doesn’t have to go viral to be effective. A consistent, aligned presence — even just a few times a month — is enough to build trust, educate, and stay top of mind.

Your Audience Is Still Watching (Even If They’re Quiet)

If you’ve ever wondered, “Is anyone even seeing this?” — yes, they are. They might be watching your Stories between meetings. They might be saving your posts for later. They’re quietly deciding that you’re the practitioner they want to reach out to when they’re ready for support.

So if it feels like you're talking to crickets — keep going. You’re building a relationship behind the scenes.

Let’s Make Social Media Feel Doable Again

If content creation feels overwhelming or like another thing on your never-ending to-do list, you’re not alone. Many of the wellness professionals and small business owners I support feel the exact same way — until we create a strategy that actually fits their schedule and values.

Here are a few ways to make it easier:

• Batch your content once a month (or outsource it to someone who gets wellness)

• Re-use what you’ve already written — your patients need reminders, not new ideas every time

• Keep it real — authentic > perfect

• Focus on the right metrics — clicks, inquiries, and bookings matter more than likes

Let Me Help You Take Social Media Off Your Plate (So You Can Focus on Your Patients)

You don’t have to do it all alone. If you're craving a more supportive and personalized approach to marketing your practice, let’s connect. I create custom content and strategies that reflect your voice, values, and availability — no burnout required.

Visit chaneldorsayva.com to learn more about how I support wellness practitioners like you.